Effects to make the impossible, possible
Special effects (VFX) allow you to add visual elements that enhance or expand the video’s expression in ways that cannot be achieved directly during filming. These can range from subtle enhancements to advanced digital effects that create a more dynamic experience.
The process begins with an assessment of which visual effects best support the video’s narrative. This may include green screen compositions, motion tracking or 3D animated elements that are integrated into the existing video material.
Once the effects have been implemented, their colours, shadows and perspective are fine-tuned to fit naturally into the footage. By adjusting details such as reflections, textures and lighting conditions, a seamless integration is ensured, where the effects enhance the narrative without seeming contrived.
Finally, the VFX layer is reviewed and optimised so that every visual detail contributes to a professional and coherent production. The goal is not only to impress visually, but also to strengthen the overall narrative and viewer experience.