An offer others can understand
Audience, customer need, value and messages brought together in a concept you can show to others.
Give your idea
solid ground.
From the first thought to the first customers.
We help you clarify the need, shape the offer and build what it takes to reach the market. With room to learn along the way.
What does your idea need to show?A new company. A new product. A new direction for an existing business.
You do not need every answer.
Just a better next question.
From assumption to experiment
What are you most
uncertain about?
Open a question. Explore a small experiment and see how different findings can change the next decision. These examples do not assess your idea.
The needDoes the problem matter enough?Find out what customers already do to solve it.
The assumption
We believe someone needs a better way to do this.
A small experiment
Talk to relevant customers about the last time they faced the situation. Explore their current solution, workarounds and priorities. Hold back on presenting your idea.
Look for
Specific events, recurring workarounds and something the customer already spends time or money on.
Where we help
We define the audience, shape the conversations and bring patterns, alternatives and open questions into a basis for decisions.
Let’s say you learn …
Choose a possible finding to explore the next consideration.
The next decision
A finding changes the direction.
The same experiment can point towards building further, narrowing the idea or pausing. Choose a finding above.
The offerCan customers see the value?Make the idea tangible enough for others to respond.
The assumption
We believe customers understand why they should choose us.
A small experiment
Show a concrete offer or a simple prototype. Ask the customer to explain who it is for, what it helps with and what they expect to get. Let them try the most important action.
Look for
The customer’s own words, misunderstandings, hesitation and expectations of price and scope.
Where we help
We shape the value proposition, messages and a testable experience. Design makes the idea clear so feedback can respond to something concrete.
Let’s say you learn …
Choose a possible finding to explore the next consideration.
The next decision
A finding changes the direction.
The same experiment can point towards building further, narrowing the idea or pausing. Choose a finding above.
The demandWill anyone take the next step?Look for action behind the positive feedback.
The assumption
We believe we can reach customers who want to do more than look.
A small experiment
Test a clear offer in a relevant channel. This could be direct outreach, a landing page or a focused campaign with an honest invitation to a conversation or pilot.
Look for
Relevant enquiries, specific objections and willingness to try the offer. Clicks alone are not enough.
Where we help
We connect audience, message, channel and measurement. Together, we define a relevant enquiry and how it will be followed up.
Let’s say you learn …
Choose a possible finding to explore the next consideration.
The next decision
A finding changes the direction.
The same experiment can point towards building further, narrowing the idea or pausing. Choose a finding above.
The deliveryCan you deliver on the promise?Try the whole experience with your first customers.
The assumption
We believe we can deliver an experience customers will return to.
A small experiment
Run a focused pilot from first contact through delivery and follow-up. Some tasks can be handled manually while we investigate what needs to work before the solution grows.
Look for
Whether the customer gets the promised value, where the team spends time and whether the economics can work.
Where we help
We build the first solution you need and connect the customer journey, technology and workflows. Ownership, support and failure handling are considered from the start.
Let’s say you learn …
Choose a possible finding to explore the next consideration.
The next decision
A finding changes the direction.
The same experiment can point towards building further, narrowing the idea or pausing. Choose a finding above.
There is no fixed order. We start with the assumption that matters most to your next investment.
Something tangible to learn from
Build what
helps you learn.
One team can take the idea from discovery into design, development and the market. The first deliverable depends on the question you need to answer.
An experience someone can try
A prototype, landing page or focused first solution that makes the response more concrete.
A coherent start
Brand, platform, content, channels and measurement, with clear agreements on who runs what.
From idea to reality · Virello
A new business.
A connected foundation.
Virello began with a concept for subscription-based access to healthcare services. We helped shape the visual identity, build the website and backend platform, and develop the marketing materials.
An example of how design, development and marketing can come together around a new business.
See the work for Virello
When the direction takes shape
The idea opens
more doors.
Some questions need their own focus. These are places to continue when they are relevant to your launch.
Launching a new business
Bring the idea.
And the doubts.
Tell us who you want to help, what you have in mind and what you do not yet know. We will find a useful place to start.
Talk to us about your ideaExplore all journeys