We look at the business, the audience and what you already have. What works, and what gets in the way?
What you take awayA prioritised overview of needs, opportunities and what to keep.
You contribute materials, experience and ambitions. Interviews and further research are agreed as needed.
Set the visual direction
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Insights become design principles, references and a shared brief. We make the intentions specific before we start designing.
What you take awayA shared basis for choosing and assessing the design.
Together we clarify the audience, desired character and most important applications.
Develop the idea
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Sketches, typography, colours and graphic ideas become concepts, shown on materials from your everyday work.
What you take awayA chosen concept with clear points for further development.
You provide consolidated feedback from the agreed decision-makers. We agree the number of concepts and feedback rounds.
Build the identity
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We refine the relationship between logo, colours, typography, imagery and layout so the identity can vary consistently.
What you take awayA coherent visual system and the agreed applications.
You contribute real content and requirements from the people who will use the materials.
Test it in practice
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We test legibility, contrast, small and large formats, and practical use. We adjust before small details become recurring problems.
What you take awayA quality-checked identity, ready for the agreed applications.
We test with your copy and workflows. User feedback and print proofs are agreed as needed.
Make it ready for everyday use
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Files, templates and a basic usage guide come together. We clarify who takes over and how the identity stays up to date.
What you take awayA practical shared foundation and a plan for the next steps.
An extended design manual, training and launch support can be added.
Scope, concepts, feedback rounds and deliverables are agreed together. A small project can have a short process.
What should your identity do?
Explore the elements and choose what to keep, develop or create. Separate current needs from future ones. You can always choose to discuss it together.
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The building blocks
The visual language that makes you recognisable.
Explore and choose +◫
Where you meet the world
The identity applied to the materials you actually use.
Explore and choose +⊞
Ready to keep growing
Tools that help your team take over.
Explore and choose +◎
A stronger starting point
When the foundations need clarifying too.
Explore and choose +
A website, photography, an extended design manual and ongoing support are scoped separately. Your selections are preferences for the conversation, not an order.
Let's make the task specific.
Start with what you know. We will work out the rest together.
A starting point for a conversation. Scope and deliverables are agreed afterwards.
Prepare our conversationAdd goals, materials and practical details. Entirely optional.+
We clarify file formats, editable source files, licences and production requirements together. Your answers stay on this page until you download or share the overview yourself.
Your complete overviewReview the direction, choices, exclusions and what we still need to clarify.+
This overview reflects your answers. Empty fields and unreviewed elements remain open. Scope, price and deliverables are agreed together.
Download your overview as text or include it in an email.
Shall we look at your identity?
The designer brings the work together. We involve consulting, marketing and development when the task calls for it.
