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Consulting × Design

A brand with direction

Create a position and identity that people and the market can both feel.

Talk to us about the challenge

A position you can own

It becomes clear what makes you relevant and different from the alternatives.

A recognisable identity

Words, design and behaviour tell the same story across every touchpoint.

A system people can use

Your team and partners get a framework that makes it easier to create new work.

When something gets in the way

A brand becomes unclear when every choice is made in isolation.

If positioning, language and design do not work together, the business ends up looking like the market and communicating differently from one occasion to the next.

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The brand looks like its competitors

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The visual identity changes from channel to channel

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The position is difficult to articulate

How we move forward

We find the core before we shape the identity.

A strong brand starts with a clear point of view. The identity only becomes valuable when it makes choices and action easier.

  1. Explore

    Understand the market and its people

    We bring together perspectives from customers, employees, competitors and the ambitions of the business.

  2. Position

    Choose what you want to be known for

    We define the difference, promise and principles the brand needs to live up to.

  3. Design

    Make the direction visible

    Name, language, identity and digital touchpoints are shaped as one coherent system.

  4. Embed

    Put the brand to work

    Tools, examples and onboarding enable the organisation to use the brand consistently.

What you get

You get more than a logo and a set of colours.

You get a shared point of view and a practical system that keeps the brand recognisable as the business evolves.

Position and narrative

A clear promise, a relevant difference and messages people can understand without explanation.

Visual identity

Logo, colours, typography, imagery and graphic principles designed to work together.

Language and tone

Guidelines and examples that make communication more human and consistent.

Design system and tools

Templates and components that make the new direction practical in everyday work.

A simple first step

Has it become unclear why customers should choose you?

We can begin by examining your position and identifying the choices that need to be clear before the identity changes.

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