Clicks and scrolling
Heatmaps bring clicks together and show how far visitors reach. They help us find overlooked actions and information many people never get to.
Conversion Optimisation
Measure behaviour.
Improve the outcome.
See where visitors click and where they drop off. Adapt the wording, design and placement. Measure again to find out what helps more people buy, book or get in touch.
A change is a possibility. Measurement tells us whether it works.
Explore the work
One website. Four questions.
A furniture manufacturer wants more workspace enquiries. Try changing the product page and follow what happens from click to enquiry.
rumFurniture for the working dayCollection / Meeting tables
Room to think together.Meeting table / Samling series
A table for
your everyday.
Made for your space and working day.
We help with size, materials and workspace planning.
- For your space
- 6–12 seats
- Material
- Solid oak
- Customisation
- Size and finish
The path to an enquiry
- 1.000visit
- 120click
- 70start
- 28submit
Follow the whole path. A click is not an enquiry.
After the click
Let’s make room for your team.
This is where the enquiry begins: what should the room support, how many people will use it, and how can we contact you? Both versions lead to the same task.
The goal: a workspace enquiry.
From assumption to insight
We make behaviour visible.
We set up measurement on your website using scripts and events that record relevant actions. This lets us investigate what happens between a visit and the outcome you want.
What we can see depends on the setup and consent. Measurement shows behaviour; we also test and talk with customers to understand why.
Time and journeys
Active time and interaction recordings can reveal repeated attempts, detours and where visits stop. A long pause can have several explanations; it does not prove interest.
Actions and business outcomes
We follow purchases or received enquiries. When sales continue beyond the website, we bring in the sales team’s knowledge to assess relevance and progress towards an order.
One improvement at a time
An improvement you can learn from.
We start with your goals, existing website and what you already know. Budget, traffic and complexity determine the scope of the investigation and test.
A clear foundation
We check measurement, identify possible barriers and prioritise what is worth investigating. You get a shared goal and a reasoned first hypothesis.
Marketing defines the question.A concrete improvement
We turn the hypothesis into copy, design and a working change. You get an improvement that can be tested on the actual page, including on mobile.
Design and development make it testable.A reasoned next decision
We assess the outcome and its limitations. You get a recommendation to keep, revise or investigate further, and a record of what we learned.
Data and sales insight inform the next step.How do we find out whether it works?
Frequent purchases and a few long sales cycles call for different ways of learning.
Compare two versions.
With enough evidence, an A/B test can randomly assign visitors to two versions. We agree the goal and test duration in advance. An inconclusive result is also a possible outcome.
Start with your website
What would you like more people to do?
Show us a page and the action that is not happening often enough. We can discuss what you know, what is missing and which improvement makes sense to begin with.
Talk to us about your website