Subscription-based health service concept

Full-scale collaboration from day one

Virello offers subscription-based access to a range of healthcare services, including online doctors, psychologists, chiropractors, and physiotherapists.

Founder Bjarke Blöndal came to us before launch, with a developed concept and a name, but no tech or tools to bring it to life.

Since then, we’ve been involved in nearly every aspect of building the business:

Visual identity

We created a modern, calm, and trustworthy visual identity to reflect the nature of Virello’s services. The design needed to feel both professional and approachable; appealing to private individuals, corporate clients, and healthcare professionals alike.

The identity forms a consistent thread across the website, platform UI, print materials, and upcoming marketing campaigns.

Website and backend system

We designed and built Virello’s website and backend platform from the ground up.

The website works as an informational tool, explaining the concept behind Virello, and outlining what services are included. Users can find all the information they need to get started with Virello, and existing customers can login to the platform to gain access to the services.

The system allows users to:

The backend is built to scale and can easily be adapted as new service providers and features are added.

Branding & marketing assets

Explaining Virello’s strengths visually

To help position Virello as a credible and approachable healthcare partner, we developed visual content and marketing collateral including:

More is in the pipeline, with digital campaigns planned to support both B2C and B2B growth.

An ongoing partnership

Helping the owner grow the brand

We’re continuing to support Virello across tech, design, and marketing; adapting as the service evolves and new user needs emerge.

It’s a great example of how we can collaborate with founders from early-stage vision to real-world execution.