Strategy

The basis for succesful marketing

A sharp marketing strategy is the foundation for sustained growth. We build strategies that create direction, coherence and measurable results, so that your efforts are focused and well thought out from the start. With a combination of positioning strategy and digital strategy, we ensure that your brand stands out, reaches the right target groups and creates real impact – across platforms and throughout the customer journey.

How we build your strategy:

Target group and competitor analysis
In-depth insight into your market, customers and competitors to identify growth opportunities and position you more strongly. We examine what drives your target group and how you differentiate yourself from your competitors.

Communication strategy
Clarification of tone of voice, messages and values so that your communication is sharp, credible and recognisable across platforms.

Visuals and formats
Development of a strong visual expression and selection of the right formats that support your brand identity and ensure a consistent presentation.

USPs (Unique Selling Propositions)
Identifying and formulating your unique selling points so that you stand stronger in the market and create clear differentiation.

Annual cycle
Planning your marketing activities for a whole year ahead so that you work strategically and purposefully with content and campaigns at the right times.

Channel strategy
Selection of the most relevant marketing channels, both organic and paid, for maximum impact and visibility where your target audience is.

Content and campaign planning
Development of tailored messages that speak directly to your customers, as well as strategic timing that ensures optimal engagement and conversion.

Budgeting & goal setting
Optimisation of advertising budgets and setting of KPIs for documentable results. We ensure that your investment creates maximum value.

Ongoing evaluation & adjustment
Data analysis and optimisation of the strategy based on performance. We monitor, measure and adjust on an ongoing basis so that you always get the most out of your marketing.

With these building blocks, we create a strategy that not only provides visibility – but drives real growth. At a-round, we know that the right combination of analysis, positioning and planning is crucial to ensuring marketing that hits the mark and creates long-lasting results.

Consulting

Design

Marketing

Development