Colours are crucial to the viewing experience
Colorgrading is the final fine-tuning of the video’s visual appearance, where colors, contrasts, and light balances are adjusted to create a cohesive aesthetic. The process begins with a thorough review of the footage to ensure that the color tones support the mood and narrative of the video.
The first step is colour correction, where exposure, white balance and colour deviations are adjusted to ensure consistency between clips. Grading is then used to create the desired visual expression – whether it’s a warm, cinematic look, cool industrial tones or a stylised colour palette.
During fine-tuning, light and shadows are adjusted to emphasise depth, improve contrast and ensure that all elements of the image work harmoniously together. Colour adjustments are synchronised across clips so that the entire video feels cohesive and professional.
The final grading ensures that the video’s visual identity is clear and well-defined, no matter where it is shown. The colours support not only the aesthetics but also the narrative, giving the video maximum visual impact.