Uni-safe
Bringing a household name’s brand, shop, and strategy into sync
For one of Denmark’s biggest music acts, we built a unified brand platform, optimised Shopify, and created a marketing setup that works across merch, music, and more.
The challenge
Their website lumped everyone together: private customers, businesses, and emergency services all landed in the same place, saw the same content, and got the same message.
It confused users, diluted trust, and cost them sales.
On top of that, their webshop had never worked properly. And key locations, (especially their Frederikshavn branch, which handles service and repairs) were almost invisible online.
Our approach
We started with a simple but bold idea: separate the audiences.
We created three distinct entry points;
Private
Emergency Services
Business
Each got its own voice, visuals, and customer journey; because the way you speak to a yacht owner is not how you speak to a fire chief.
A webshop that actually makes sense
One of the first big questions was: Should Uni-safe even have a webshop?We said yes – but not the classic kind.
Instead, we built a hybrid: part online store, part digital showroom. Customers can now order cleaning supplies, life jackets, and spare parts – or book a personal visit to the showroom.
It’s designed to support sales, not replace them.
Shining a light on service
Frederikshavn is Uni-safe’s beating heart when it comes to maintenance and safety gear servicing.
We designed a custom request form that captures all the right information from the start – making life easier for both the customer and the team.
Visuals that tell the real story
A brand film with impact
We wrote, shot, and produced a full brand film – including a simulated sea rescue filmed in a swimming pool. It’s bold, emotional, and unmistakably Uni-safe. The goal wasn’t just to inform. It was to make people feel what’s at stake.
Authentic photo shoots
We captured the real spaces and real people behind Uni-safe. No stock photos. No filters. Just confident, down-to-earth visuals that reflect the company’s professionalism and human side.
Portraits that build trust
People do business with people. That’s why we created clean, authentic staff portraits – carefully retouched to be both personal and polished. It adds warmth and trust in an industry where that matters.
Print that works hard
From pricing signs and training diplomas to business cards and expo materials – we designed physical collateral that ties seamlessly into the digital brand. Not just nice to look at – built to support conversations and conversions.
The result
Uni-safe now looks and feels like the company they’ve always been behind the scenes:
From the website to the video content to the smallest print detail, everything aligns – and every customer journey starts in the right place.