Restaurant Kaj
New ownership. New identity. Same unbeatable location.
Premium culinary experiences on the waterfront
I’ve got a funny brain with crazy ideas, and so do the team at a-round. That’s why it works. They didn’t just help us look sharper; they changed the way I think about marketing. With their visuals and campaigns, we reached far beyond Helsingør and grew faster than expected. We aimed for 28,000 guests and ended up with over 40,000. That doesn’t happen without good marketing — and the right people behind it.”
The challenge
The new concept required a full visual and digital overhaul to match the refined dining experience.
Design and branding
When Casper Grøn took over Restaurant Kaj, almost everything changed: the menu, the team and the overall ambition.
We updated Kaj’s visual identity, including logo and colours, to better reflect the renewed direction. We designed printed menus that feel at home in the restaurant’s interior and support a seamless guest experience.
A new, responsive website was built from scratch; designed to mirror the blend of tradition and modernity that defines Kaj.
Menu design
Photo and video
Content that drives the restaurant’s social media presence and communicates the quality Kaj delivers; to both locals and visitors.
To support both marketing and storytelling, we produced photo and video material on location, highlighting food, ambience, and people.
Marketing
Communicating change, events and quality.
On the performance side, we launched and managed paid campaigns on Facebook and Google — using visuals from our own photo and video shoots to drive table bookings and attract larger group reservations.
The result? A fast-growing online presence that helped Kaj establish itself under the new concept.
Facebook Ads
Targeted campaigns focused on driving table and event bookings.
Google Ads
Ensuring strong visibility in search results for locally relevant target audiences.
Ensuring Kaj stays front and centre in Helsingør’s dining scene.
We make sure the talented team at Kaj can focus on doing what they do best: delivering unforgettable nights its patrons.
We are always ready to design new seasonal menus, communicate events with campaigns, or take beautiful stills of delicious new dishes.