Loudliving
From sustainable vision to strategic momentum
Giving discarded building materials a second life.
The challenge
When we met founder Rasmus Greve, Loudliving had a mission: give discarded building materials a second life. The vision was strong, but the industry wasn’t listening.
Developers, architects, and contractors faced new sustainability demands but didn’t know how to act on them. Loudliving had the solution, but the message wasn’t reaching the right people.
Finding the message
We started with the story, not the logo. Loudliving’s biggest asset was Rasmus himself; his passion, expertise, and commitment to sustainability.
We put him at the centre of a powerful brand film, showing the journey from demolition site to redesigned, high-quality pieces.
This became the backbone of the brand narrative across every channel: website, social media, sales materials, and partnerships.
Building the platform
We designed a website that speaks to two audiences:
B2B
Architects, contractors, and industry partners looking for a solution to new sustainability requirements.
Private clients
Homeowners wanting to restore or redesign furniture, complete with an image upload tool for quick quotes.
We then launched a content-driven social media strategy with:
Storytelling as strategy
Every project became content. Blog posts, video cases, and LinkedIn updates positioned Loudliving as a thought leader in sustainable construction and design.
We documented key projects from start to finish, giving the brand a voice and visual style that stood out in a conservative industry.
Scaling the private market
We used targeted Facebook and Google Ads to generate steady leads from homeowners interested in restoration, interiors, or bespoke reclaimed-wood furniture.
Trust was built with conversion-focused landing pages, before/after galleries, and customer testimonials. Seasonal campaigns and product launches were given the same design attention as large-scale B2B collaborations.
How it plays out
Loudliving has grown from a bold idea into a thriving, values-driven company with a clear voice in both private and professional markets.
The team has expanded, the client list has grown, and its mission now plays an active role in Denmark’s circular economy. We’ve made sure every step is seen, heard, and remembered.