Havhøkeren
Complete brand overhaul and campaign execution
Fireworks manufacturer with 40+ years of premium pyrotechnics experience.
The challenge
Scale a growing reseller network with better systems and a stronger brand identity.
Visual identity
We developed a bold new visual identity that reflects the premium quality and precision behind every product.
From logo to colour palette to packaging design, every element was crafted to signal quality, precision, and trust.
The identity strikes a deliberate balance: bold enough to capture attention, refined enough to convey authority; it positions First Class as the go-to choice for serious resellers and discerning customers.
The brand was not in good shape…
We added a sense of class and elevated the perceived value of the fireworks
Website
We designed a clean, modern website that reflects the premium feel of the brand while keeping things simple for resellers and end customers alike.
Focused on clarity, speed, and trust, the site works as both a brand platform and a practical tool during the intense sales season.
During the offseason, the focus is on acquiring new retailers.
Catalogue
The annual product catalogue is a key sales tool for resellers but the old design wasn’t doing the job.
We redesigned it from the ground up: clearer layout, stronger visuals, and a structure built around how resellers actually sell.
The new design also aligns far better with First Class Fireworks’ premium positioning, matching the quality of the products it represents.
Before a-round
After a-round
Custom-built reseller platform
Selling fireworks in Denmark relies on a distributed network of local resellers. The logistics are complex, and timing is everything.
The platform was built specifically for the fireworks industry, giving First Class a significant edge over competitors relying on spreadsheets, emails, or generic tools. We integrated the solution seamlessly into their website, making it easily accessible for all the resellers connected to their network.
Seasonal Marketing
The fireworks business is ultra-seasonal. For most resellers, nearly all annual revenue happens in a single week around New Year’s. That makes every impression, every click, every signup count.
We produce high-end campaign films each year, designed to capture attention, build brand recognition, and drive sales fast. Some have aired on national TV (TV2), reinforcing First Class Fireworks as a standout name in a crowded market.
We created a tightly focused marketing setup
Campaigns aligned with key buying periods
Messaging to both resellers & end customers
Annual high-end film promoting the brand
The future with First Class
We work on growing First Class’ brand and reach yearly
When we started, First Class Fireworks had around 60 resellers. Today, that number has grown to well over 150 across the Nordics, and they’re still expanding. With a custom-built system and a standout brand, they’re positioned as the industry leader.