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Finanshuset i Fredensborg

Turning legacy content into a digital asset

Leveraging a strong image and knowledge to create a digitally unavoidable brand

The challenge

Finanshuset had an outdated website and a dense archive of articles. Massive potential for SEO, but hard to navigate. They needed a full rebuild that could modernise the platform, preserve their content, and support future growth.

Full-scale collaboration from day one

Finanshuset is a financial advisory firm based in Fredensborg.

They specialise in long-term, client-focused wealth planning , helping individuals and businesses make informed decisions about savings, pensions, investments, and real estate. When they approached us, their website was not only content-heavy and structurally outdated, it also looked the part.

The design no longer reflected the quality or professionalism of the business, and the platform wasn’t supporting their goals.

We have since given them a fresh look, a larger reach in the wider area, and a website that converts.

Visual identity

We created a clean, professional, and trustworthy visual identity to match the expectations people have of a financial advisor. The design needed to signal stability and competence, while still feeling accessible to both private clients and businesses.

The identity carries across the website, newsletter, and social media, helping Finanshuset maintain a clear and consistent presence wherever they’re seen.

New logo

Website and backend system

We designed and developed a WordPress website that brings structure, clarity, and calm to a previously overloaded platform.

The site includes a tailored navigation system, search function, and newsletter integration for FinansNyt. All legacy articles were migrated and reorganised, transforming the content archive into a strategic SEO asset.

The result is a platform that feels as professional and reliable as the services Finanshuset provides.

Visuals and Marketing

Putting faces behind the name

We produced a professional photo series, scenic images and interview-style brand video on location. The material reinforces Finanshuset’s credibility by showcasing the people behind the advice; presenting the team as experienced, approachable, and worthy of trust across all channels.

Corporate photography
Interview-style brand video
Scenic images

Performance marketing

We manage Finanshuset’s Google Ads with a focus on generating qualified leads and driving meeting bookings. Alongside paid search, we support the company’s presence on social media; helping maintain a consistent voice and visual identity across channels.

Together, the paid and organic efforts ensure Finanshuset stays visible, credible, and top-of-mind for potential clients.

Trusted digital sparring partner

As Finanshuset continues to grow and expand their services, we remain a trusted partner; helping them adapt, add functionality, and stay sharp in an evolving digital landscape.

Quick take (TL;DR)

SEO powerhouse newsletter systemMailChimp system to distribute their newsletter format FinansNyt, and simultaneously using it as a source for great SEO.
Premium visual identityFull design of logo, packaging, and visual language to match the concept’s credibility and trustworthiness.
Interview-style brand filmCreating visually appealing material that clearly explains the benefits of the new service.
PhotographyFull series of photography to support content across all platforms.
Chess.com
Targeted marketing strategyCampaigns designed to book meetings and reinforce credibility in an industry where trust is crucial.
Modernised websiteCustom modernised website to show everyone Finanshuset is a knowledgeable and safe partner to go to for financial advice.

Client

Website
Chess.com
Strategy
Design
Brand visuals

Resources

Visual Identity
Newsletter system
WordPress
Photography
Chess.com
Marketing strategy

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