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HSBA

Building presence for those that build everything else

HSBA is a building company carrying out a wide range of contracting work; from asphalt, pipe laying and district heating to sewer service, construction development, property renovation and equipment rental.

The challenge

Their breadth is a strength, but it also creates a communication challenge: visitors need to understand the company quickly, while still being able to find the specific service they need.

HSBA needed a new website that could organise that complexity without making the company feel complicated. Clear enough to navigate. Modern enough to reflect the business properly. Flexible enough to support service pages, references, news and the many smaller brand touchpoints that surround the company.

Building a logical structure

We designed and developed a new website with a clear structure around HSBA’s services. Each service has its own subpage, giving visitors a simple way to understand what HSBA offers and find the area relevant to their project.

The site also includes references and news sections, giving HSBA space to show completed work, share updates and keep the website useful beyond the first launch. The result is deliberately straightforward: easy to navigate, easy to expand and strong enough visually to represent the company properly.

Bringing the pages to life

We produced and edited short atmospheric films for the website’s hero sections, giving visitors an immediate sense of HSBA’s work, scale and specialist areas.

Used across the main company presentation and selected department pages, the films add movement and character while keeping the focus on clear, practical communication. They help the website feel more alive without turning it into a campaign film.

Design and brand materials

Beyond the website, we have supported HSBA with a broad range of practical design tasks. That includes printed materials, business cards, work clothing and other brand assets used across customer meetings, everyday operations and job sites.

For a building company, those touchpoints matter. A consistent visual line across screen, print and clothing helps the company appear more joined up, more professional and easier to recognise.

Marketing and ongoing support

Our work with HSBA has not been limited to one isolated delivery. We have helped with different marketing and communication needs as they have come up, giving them a flexible partner across web, video, design and day-to-day brand execution.

Quick take (TL;DR)

A new website from the ground upA modern website structured around HSBA’s services, references and news.
Clearer service communicationEach specialist area has its own space, making HSBA’s broad offering easier to navigate.
Video with purposeAtmospheric hero films add movement and context without getting in the way of the content.
Consistent brand materialsPrint, business cards, work clothing and other assets help HSBA show up consistently beyond the website.
Flexible ongoing supportThe collaboration covers web, design, video and marketing needs as they arise.

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