Virello

Subscription-based health service

Helping an ambitious entrepreneur build his company from the start.

The challenge

Build a healthcare brand from scratch, covering everything from core infrastructure to visual identity and go-to-market execution.

Full-scale collaboration from day one

Virello offers subscription-based access to a range of healthcare services, including online doctors, psychologists, chiropractors, and physiotherapists.

Founder Bjarke Blöndal came to us before launch, with a developed concept and a name, but no tech or tools to bring it to life.

Since then, we’ve been involved in nearly every aspect of building the business:

Visual identity

We created a modern, calm, and trustworthy visual identity to reflect the nature of Virello’s services. The design needed to feel both professional and approachable; appealing to private individuals, corporate clients, and healthcare professionals alike.

The identity forms a consistent thread across the website, platform UI, print materials, and upcoming marketing campaigns.

Website and backend system

We designed and built Virello’s website and backend platform from the ground up.

The website works as an informational tool, explaining the concept behind Virello, and outlining what services are included. Users can find all the information they need to get started with Virello, and existing customers can login to the platform to gain access to the services.

The system allows users to:

Request and schedule appointments across multiple health services

Access relevant contact and service information

The backend is built to scale and can easily be adapted as new service providers and features are added.

Branding & marketing assets

Explaining Virello’s strengths visually

To help position Virello as a credible and approachable healthcare partner, we developed visual content and marketing collateral including:

Brand photography

Flyer design

Templates for posting across platforms

More is in the pipeline, with digital campaigns planned to support both B2C and B2B growth.

An ongoing partnership

Helping the owner grow the brand

We’re continuing to support Virello across tech, design, and marketing; adapting as the service evolves and new user needs emerge.

It’s a great example of how we can collaborate with founders from early-stage vision to real-world execution.

Quick take (TL;DR)

Custom healthcare platformTailored software for offering multiple healthcare services to private and corporate clients.

Premium visual identityFull design of logo, packaging, and visual language to match the concept’s can-do attitude.

Flyer and post designCreating visually appealing material that clearly explains the benefits of the new service.

PhotographyFull series of photography to support content across all platforms.

Targeted marketing strategyCampaigns designed to launch the brand, as well as to grow its recognition at a high pace.

Modern websiteFast, and easy to navigate; built to inform potential customers. Built to be easy to use for a wide range of potential users.

Having a-round help with the startup process of my company has saved me having to hire a large team to get my brand going.

OWNERBjarke Blöndal

Client

Website

Strategy

Design

Custom Software

Resources

Visual Identity

Printed materials

WordPress

Photography

Marketing strategy

Consulting