Rasch Vin & Spiritus
Enabling a historic wine and spirits shop to expand their reach across the continent
Wine and spirits retailers
The challenge
The client came to us with a misconfigured WooCommerce multisite that blocked marketing efforts and slowed growth. They mainly sold to Sweden but wanted to grow Danish sales, with a setup that could scale.
Website & webshop
We built a custom WooCommerce webshop from the ground up
A clean architecture and tailored features for advanced product search and categorisation led to significantly stronger SEO results, a key win for visibility in multiple markets.
We also integrated Shipmondo to handle international shipping, packing slips, and order logistics, making the daily workflow faster and more reliable.
Design
Keeping heritage central in the visual identity
The company dates back to 1807, with a strong legacy that was never in doubt, but the visual expression didn’t match the calibre of their products.
We kept the original logo but reworked the surrounding identity to feel far more premium across packaging, webshop, and communication — without losing the brand’s roots.
Graphic design and content
From affordable favourites to bottles priced at over 1.5 million DKK, the product range demands a diverse visual language.
We provide ongoing graphic support to help position each item in line with its target audience — whether trendsetting, traditional, or ultra-premium.
Digital marketing
Performing to convince
At first, the client didn’t believe digital marketing would move the needle. But we proved otherwise — small-scale testing delivered outsized results and made room for a growing performance strategy.
With a fully functioning webshop, digital became central to the business model.
IT-Infrastructure
We installed a state-of-the-art network and security system
With Unifi infrastructure in place, Rasch got the ability to run their expanded online business smoothly, as well as the peace-of-mind that comes with an advanced security system to watch their valuable stock.
UniFi internet system
for rock-solid connectivity and easy management
AI-powered security system
via the Protect app, with automated motion and visitor tracking
UniFi internet system
for rock-solid connectivity and easy management
This new infrastructure ensures reliability and peace of mind, at a fraction of the original cost.
The expanse continues
Helping Rasch grow to the next level(s)
The new webshop changed everything. What started with small marketing tests quickly turned into real results, and turned skeptics into believers. Digital is now a core part of the business, driving steady growth in orders, markets, and ambition.
With rising volume, running everything from the physical store is no longer sustainable. A warehouse is next, and we’re helping scale the platform to match, every step of the way.
Quick take (TL;DR)
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