Specialbandager
From specialist knowledge to first-choice visibility
Experts in compression bandages, producing and distributing custom-fitted solutions for patients with lymphoedema and similar conditions.
The challenge
They needed a professional online presence to make their expertise easily accessible to both patients and healthcare professionals, and to ensure they were the natural first choice in a niche but highly competitive field.
Building the right foundation
We created a WordPress website that presented their products and specialist knowledge in a professional, easy-to-navigate format.
It became the central hub for patients to understand their condition and find the right products, and for healthcare professionals to access detailed information about treatment options.
Making them the first result
Through targeted SEO and Google Ads, we positioned Specialbandager at the top of search results for lymphoedema-related terms.
Informative blog posts explain the benefits of their premium solutions over cheaper, less effective alternatives — helping customers see the value in choosing quality.
Speaking to professionals
We developed a regular Mailchimp newsletter for healthcare professionals, sharing industry updates, product news, and relevant insights. This keeps Specialbandager top of mind in a sector where trust and expertise are key.
A partnership that keeps evolving
Specialbandager has continuous access to our support and expertise.
Over the years we’ve:
Every year we meet to analyse performance data, from site traffic to campaign results, and adjust the strategy to keep them visible and effective.
Proof in performance
Specialbandager is now among the highest-listed company in Denmark for their core search terms, generating a steady flow of leads and calls.
Their website, content, and campaigns all work together to position them as the authority in compression solutions, and our long-term collaboration ensures they stay relevant, up to date, and trusted.