Nordisk Råd
A fully custom newsletter system that speaks every language
The official body for inter-parliamentary cooperation among the Nordics.
The challenge
Off-the-shelf email tools couldn’t handle Nordisk Råd’s multilingual, automated newsletter needs.
The importance of accuracy
Nordisk Råd (The Nordic Council) is the official body for cooperation between the Nordic countries. With politicians, ministers and decision-makers across the region among its recipients, clear and timely communication is essential. From policy updates to cultural initiatives, newsletters are a key part of how the Council keeps its diverse and multilingual audience informed and aligned.
Smarter subscriptions
Tailored website form
We built a custom form on the Nordisk Råd website to capture user preferences like language, topics and frequency. The data flows directly into the system, enabling fully automated and personalised newsletter delivery; without manual segmentation.
Fully automated e-mail workflows
We developed a custom system built around Nordisk Råd’s exact needs. A solution fully integrated with Mailgun (Mailchimp’s backend) to handle delivery, automation, and workflow logic in one smooth flow.
Using the Mailgun API and tailored Laravel code, every step, from language selection to layout rendering, runs automatically behind the scenes. No plug-ins, no platform-hopping. Just a clean, controlled, end-to-end email engine.
A backend that does the heavy lifting
At the core is a custom Laravel setup with Jetstream and bespoke logic that handles smart segmentation, language detection, layout selection and recipient grouping. It’s tightly optimised for the organisation’s editorial workflows and scales effortlessly across formats and timelines.
Announcements
Events, structural information and more
The system supports targeted announcement campaigns, making it easy to communicate events, organisational changes, or other key updates to the right recipients. Whether it’s an upcoming session, a structural shift, or general news, messages can be sent instantly or scheduled: always reaching the relevant audience.
Statistics and analysis
Tools to ensure the use of the platform is successful
The system includes a built-in analytics dashboard that tracks key metrics such as open rates, click rates, bounces, unsubscribes, and subscriber growth. These insights make it easy to monitor performance, identify trends, and continuously optimise communication efforts.
Quick take (TL;DR)
Increasing numbers, year-over-year:
Mails sent yearly (+149%)
Mails opened (+178%)
% open rate (+22.3%)
% link click rate (+4.1%)
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