Infernal
Bringing brand, shop, and strategy into sync
For one of Denmark’s biggest music acts, we built a unified brand platform, optimised Shopify, and created a marketing setup that works across merch, music, and more.
The challenge
Brand identity was loosely defined, content lacked consistency, and the webshop wasn’t converting as it should. They needed clarity, structure, and tools to market efficiently without adding to the workload.
Lining up the brand
We started by defining a brand platform that would guide all future content, communication, and sales.
Tone of voice, visual direction, and audience targeting were sharpened so everything from a TikTok post to a ticket sale campaign would look and feel like Infernal.
Making the shop work harder
Their webshop was restructured and optimised from the ground up:
Consistent product templates
Full DK/ENG translations
Refreshed homepage
Conversion tracking (GA4, Meta Pixel, Tag Manager)
Cleaned account access for all platforms
This not only improved user experience but gave us the ability to measure, test, and optimise for better sales results.
Premium photo & video
To match the refreshed brand and premium positioning, we produced high-end photo and video content for both the webshop and marketing campaigns.
This material not only elevates product presentation but ensures every touchpoint, from social media to the online store, feels polished, professional, and unmistakably Infernal.
Turning activity into strategy
We designed scalable content plans for both organic and paid campaigns. Existing channels like Instagram, Facebook, and TikTok were refined to present a consistent identity.
Audience testing revealed exactly who engaged with merch, ticket sales, and other offers; allowing us to create targeted campaigns that hit the right people at the right time.
How it plays out
Infernal now operates with a clear identity, a shop built to convert, and a marketing setup that’s measurable, targeted, and efficient. Every channel works together, the workload is lighter, and both the music and rum ventures have the tools to keep growing.